1. Don't load your web site with a lot of high tech

clutter. Your visitors may miss your whole sales

message.

2. Don't use unnecessary words or phrases on your

site. You only have so much time to get your visitor's

attention and interest; make ever word count.

3. Don't make the mistake that everyone will totally

understand your web site message. Use descriptive

words and examples to get your point across.

4. Don't write your strongest point or benefit only

once. You should repeat it at least 3 times because

some people may miss it.

5. Don't push all your words together on your web

site. People like to skim; use plenty of headings

and sub headings.

6. Don't use site content your target audience isn't

interested in. If people are coming to your site to

find info about fishing don't include soccer content.

7. Don't use 50 different content formats all over

your web site. Use the same fonts, text sizes, text

colors, etc.

8. Don't use words your web site visitors might not

understand. People are not going to stop and look

in a dictionary, they will just go to another site.

9. Don't let selling words and phrases go unnoticed.

Highlight important words and phrases with color,

bolding, italics, underlining, etc.

10. Don't forget to use words that create emotion.

All people have emotions, people will have more

interest when they are emotionally attached.